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Freelancer or agency: how to choose for your project?

Équipe Nina · 2026-02-12 · 5 min

You have a design, dev, or marketing project. Should you hire a freelancer or an agency? Here's the honest matrix — no bias.

Price

Freelance: €60-€150/h depending on seniority. Agency: €100-€250/h (overhead: office, project managers, sales).

Deadlines

Freelance: variable availability, harder if the freelancer gets sick. Agency: team = redundancy = guaranteed deadlines.

Warranty

An agency guarantees continuity and contractual responsibility. A lone freelancer is a risk in case of illness or dropout — mitigate with a backup contract.

Agility

A freelancer iterates faster (less internal reporting). An agency is heavier but more scalable for large or ongoing projects.

Our matrix

Short project <€10k → freelancer. Long strategic project → agency, or senior freelancer with documented backup. Recurring workload → agency or freelance retainer.

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